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For an event utilzing LTSmobile™, an exhibitor listing that includes basic exhibitor contact information is prepared and uploaded by the show management. For an event utilizing LTSmobile PLUS and its powerful business development features, the exhibitor receives instruction on how to create their own web-based album of marketing content in the Living Tradeshow system. In just seven easy steps, the marketing album is ready. Setup takes about ten minutes and the exhibitor is ready for the show!
During the event featuring LTSmobile PLUS, exhibitors utilize their own web-enabled devices to monitor and interact with attendee contacts in real-time. Living Tradeshow allows exhibitors to collect attendee leads in real-time and automatically. How? Each time an attendee access the exhibitor's album of information via LTSmobile, an EXCHANGE is made. The attendee receives the marketing album prepared beforehand, and the exhibitor receives attendee contact information. Once an attendee contact is collected, additional intelligence about that contact can be added in the free form notes field. How do you get attendees to collect an exhibitors album? Exhibitors need to incorporate REAL VALUE in their marketing albums, such as SHOW SPECIFIC SPECIALS. It's human nature to want to get a good deal, so lets give the attendees a good deal in exchange for their business! In order to get more out you have to put more in, and with respect to LTSmobile PLUS, we have moved well beyond the one-sided nature of lead retrieval. Under a lead retrieval scenario, what does the attendee get? A catalog in a bag?! Under LTSmobile business development solution, exhibitors can put REAL-TIME value (i.e. coupons) only available to those attendees that collect their album, resulting in a true exchange of value! After the show, exhibitors can utilize the Lead-IT feature to monitor QUALIFIED lead activity in real-time for months following an event! Know who looked at what and when. Our patent-pending design has the ability to inform exhibitors which attendees are looking at specific marketing items in their album.
LTSmobile PLUS Benefits:
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